Concord C1 Gravity Tourbillon Men’s Watch

Concord C1 Men's Gravity Tourbillon

Concord C1 Men's Gravity Tourbillon

Who decides when a watch brand is dead?  I am not sure, but what I am sure of  is that I’m glad it’s not me.  As far as I was concerned, Concord was on its way out.  Their watch sales were in the tank.  Their product lines were suffering from a horrible lack of vision and design, yet they still managed to set prices that were ridiculously high.

But then they went and created the C1 line.  Wow.

I was at my local Tourneau store last weekend and was actually able to try on a C1 (non-tourbillon version), and I can’t tell you how handsome this watch is in real life.  In pictures is looks bulky and overly complex.  On my wrist, though, I fell in love with it.  The model I tried on was priced at $13,000, and although there is no way in hell I could afford that, somehow it seemed incredibly reasonable.  It got even more reasonable when the obsequious salesperson offered me no interest financing on a 12-month term.  Oh wait that means $1,083/month for a watch.  Nevermind.