Ernst Benz…a fad or a horological powerhouse that’s here to stay?

Ernst Benz Lunar Chronograph

Ernst Benz Lunar Chronograph

As I am sure everyone has noticed, Ernst Benz has been getting a lot of attention over the last couple of years.  It started with several endorsements by famed athletes, musicians and a superstar chef, but are they here to stay?

To be honest I’m not quite sure what is so great about them.  Their watches remind me a little bit of Tutima but with less originality.  They look like a Swatch; I’m expected to pay $5k+ for a Swatch?  I think not.

It just goes to show you how valuable celebrity endorsements can really be.  I doubt that Ernst Benz would be on anyone’s radar if it weren’t for good media coverage.  To their credit, though, they do have quite a good marketing arm behind them.