Bell & Ross BR01 Phantom Men’s Instrument Watch

Bell & Ross BR01 Phantom

Bell & Ross BR01 Phantom

I have to say that when I saw my first Bell & Ross watch, I was not impressed.  It was a BR02 model, and I found it ugly and unappealing.  HOWEVER after Bell & Ross decided to start making instrument-esque square cases with faces to match, I started to fall in love.  I have been lucky enough to try on one of their BR01 Phantom models, and let me tell you, it’s stunning.  That said it’s a little out of my price range at $5k (the watch pictured is actually the tourbillon version, which is well over $100k).

At 46mm square with a “diamond-like” finish, it’s quite impressive.  You should definitely check one of these out the next time you’re at your local watch boutique.  The only other thing I can say competes with these in my mind, at least when it comes to practical masculinity, is the Concord C1 series.